This project has numerous highlights. Firstly, the co-branded IP project jointly created by CCA GROUP and the designer is a successful model of cross-field cooperation, embodying the theory of collaborative innovation. By integrating the advantageous resources of both sides, unique value has been created. In the hotel design, in accordance with the style of Hyatt Place UrCove, the use of wood, blank space and simple decorations is the practice of minimalist design theory. Achieving more with less, it creates a warm, calm and restrained atmosphere. Based on a low-key, harmonious and textured material and color system, it follows the theory of emotional design, bringing guests a sense of comfort and generosity. The use of modern simple lines to highlight the urban temperament applies the theory of form following function, while also showing local characteristics. The elaborate embellishment of artworks embodies the theory of decorative art, making exquisite taste perfectly integrated in the details and enhancing the aesthetic level of the overall space.
