30/Dec.
2024
CCA'S
12-YEAR
SPLENDOR
Twelve, like a mysterious brocade pattern woven by time. It is like the endless cycle of the twelve Earthly Branches, quietly chanting the gentle and graceful poetic charm of CCA's development. Between the opening, developing, changing and concluding, it writes the rhythms of fate; like the alternating succession of the twelve two-hour periods of the day, silently watching its day-and-night race in the business sea. Where the stars set and the moon rises, all bear the marks of the oars of endeavor; if it is the sequential transformation of the twelve months, it lightly sketches the growth pictures of each season. Amid the coming of cold and the going of heat, it engraves the emblems of transformation; similar to the initial renewal of the twelve samsara, it deeply contains the hopeful embryos of infinite nurturing. At the time of spring's birth and autumn's death, it secretly harbors the spiritual opportunities of nirvana; the same as the timely rotation of the twelve solar terms, it fully displays the wise and elegant demeanor of conforming to the trend and innovating. In the moistening of rain and the caressing of wind, it manifests the universe of inhaling and exhaling.
Within the CCA logo, "C" and "CA" echo each other exquisitely, precisely locking onto the new strategic direction of the company as if it were a navigation system. The initial letter "C" represents "Customer", and "CA" takes "CHAMPARTE" as its original intention for starting a business. Together, they outline the vision of CCA GROUP. It is a company that takes creative design as a powerful engine, builds an art palace with a poetic touch, and has the vision of becoming China's force in the international creative industry.
Our team takes respect, openness, diversity, compatibility, agile collaboration, frankness, clarity, co-creation, win-win cooperation, and upward and kind-heartedness as its spiritual coordinates. It is just like the harmonious resonance of the twelve musical temperaments, where each note is full of power and plays a moving melody. In terms of design, we take "Embracing Poetic Visions and Creating Artistic Living Spaces" as our original design intention. In the charming city of Shanghai, the CCA GROUP workplace is the harbor where our dreams set sail and the main stage for our struggles and hard work. Here, we meticulously weave countless "difficulties" into a magnificent and meaningful picture scroll, writing a legendary chapter of our unique international works.
In terms of color scheme design, 12 gorgeous and colorful hues were carefully selected. Their source of inspiration was the creative sparks generated by the diversified development and interactive integration of the three sub-brands under CCA GROUP, namely CHAMPARTE, CMD BY CCAGROUP, and KS HOME. The flexibly changing letter "C" in "C - CA" has been transformed into 12 forward-looking design results and concepts, as if the three brands were walking hand in hand towards a new journey and an appointment with the future. From another perspective, the relationship between "C" and "12" is by no means a simple connection that only exists on the visual and color surface. When analyzing the letter "C" separately, it is not difficult to notice that what it represents is not just the first 12 years of CCA, but can also be extended to countless 12-year periods. Just like in the endless river of time, relying on its inherent core characteristics and spirit, CCA continues to develop, persists, achieves one leap and sublimation after another, and always stands at the forefront of the industry's development, leading the trend and direction of creative design.
In this continuously and dynamically evolving process, the letter "C" has undergone 12 distinctly different transformations. These 12 changes are not only like a slowly unfurling historical scroll, vividly presenting the 12-year growth trajectory and development context of CCA GROUP to the outside world, witnessing its trials and tribulations as well as glorious achievements along the way, but also ingeniously giving birth to 12 concepts beginning with "c". These concepts are like 12 dazzling stars, each containing unique connotations and energies, interpreting the brand essence, corporate culture, development philosophy, and future vision of CCA GROUP from different dimensions, further enriching and expanding the spiritual territory of CCA GROUP. This makes it appear even more profound and diversified as time passes, allowing people to appreciate the unique charm and infinite potential of CCA GROUP from more diverse perspectives.
These words are intertwined and converged with each other, all centered around "Customer". Without exception, they clearly convey CCA GROUP's profound and unique understanding of the core values that CCA adheres to in its journey from mission to ultimate vision—achieving customer satisfaction, creating value, daring to innovate, and striving for excellence. This not only demonstrates CCA GROUP's firm belief in its own mission and vision but also reflects its grand determination to build the entire brand ecosystem with these core values as the cornerstone.
