From June 26th to 27th, 2024, the "GBE Luxury Hotels and Resorts Forum 2024 and the 1st GBE Cultural Tourism Accommodation Innovation Forum" was held in Shanghai with great splendor. Top experts in the domestic and foreign hotel industries were invited to attend the event, attracting much attention. The forum gathered more than 400 industry elites, who jointly discussed the opportunities, challenges, and new paths during the transformation of the hotel and cultural tourism industries. They cheered for brands, guided projects, built bridges for cooperation, injected new vitality into the industry, led the way towards a new journey, and jointly created brilliance. The GBE Hotel Design Awards 2024 was closely integrated with the GBE Luxury Hotels and Resorts Forum 2024, generating a strong linkage. Backed by GBE Architectural Information's accumulation of resources in China's real estate industry, and with the principles of being open, objective, fair, and innovative, it comprehensively covers the entire Chinese hotel industry, striving to select, recognize, and display the best hotel design products in recent years.
CCA GROUP won the Best Hotel Design Award at the GBE Hotel Design Awards 2024 by virtue of its outstanding comprehensive strength.
CCA GROUP integrates the metropolitan charm of the modern city into the profound cultural deposits of the Shanghai style classic, meticulously creating a city reception hotel that connects the past and the future. Here, history, humanities, art, and light and shadow intertwine with each other, jointly composing a touching story that travels through time and space. The design skillfully utilizes urban space to arouse the urban sentiments deep in people's hearts, ingeniously interpreting the retro charm of Shanghai style modernity and reconstructing the unique charm of the Bund area that has endured for a hundred years. This design fully demonstrates the unique fascination of Shanghai, making people feel as if they are standing at the intersection of time, where they can experience both the former prosperity and glory and the modern fashion and innovation. It is a profound exploration and wonderful presentation of the spirit of Shanghai, bringing people a feast for the eyes and the soul.
In the future, CCA GROUP will march forward bravely and keep surpassing itself. Inspired by the Luxury Hotels and Resorts Forum and the Cultural Tourism Accommodation Innovation Forum, it is committed to the sublimation of brand and emotional value. Actively exploring the deep-seated needs of consumers, it aims to make the brand an emotional bond that conveys warm and powerful values. Horizontally, it will expand the boundaries of scenarios, focus on consumers' behavior habits, and uncover more potentially related scenarios. Just like the new paths discussed in the forum, it will create more unique experiences for users and provide meticulous products and services. Vertically, it will dig deep into the core logic of products. Through a detailed analysis of market dynamics, technological trends, and user feedback, it will optimize the design and functions of products. To meet the challenges in the transformation of cultural tourism and seize opportunities, just as in the forum where directions are provided for projects, bridges are built for cooperation, and fresh energy is injected into the industry. It will lead the industry to embark on a new glorious journey and jointly create a brilliant future.
